Search engine optimization expert witnesses are experts who testify in court on various aspects of search engine optimization (SEO). These experts can prove to your lawyer that you are following proper SEO practices. They should have a background in internet marketing and good computer skills. In addition, they should be continuously updated about the latest trends and techniques.
A search engine optimization expert witness should have an understanding of the most common problems that can occur with a website. These include duplicate content, keyword density, site maps, and internal linking structures. Duplicate content is, for example: the same text being used on multiple pages. Keyword density is important, but must be in the right proportion. Site maps are used to define the boundaries between different websites.
A search engine optimization expert witness should have many years of experience in this field. This witness should be able testify about the most recent techniques and best practices in this field. The witness must also have previous experience in different roles in the industry. For example, Bill Hartzer is a search engine optimization expert who has been practicing for over 20 years. His knowledge in this area is vast, as he has published several articles and reports on the topic. He is also available to testify as an expert witness regarding Google Shopping and Google AdWords.
An expert witness in search engine optimization should have experience in depositions and litigation. He should be able communicate with clients and provide references to happy clients. Your attorney will benefit from his testimony. The witness can also provide statistical information regarding the number of misimpressions on advertising campaigns. This information will help you calculate the costs of corrective advertising campaigns.